Italian professional
hair color
For U.S. beauty distributors

Italian hair color.
Made in Verona.

30+ years of Italian manufacturing.
Now open to U.S. distributors.

Adaró Plenum professional hair color

Discover Adaró catalogue and color chart.

Ready to try the products?

Three lines. One complete color portfolio.

All products vegan certified

Adaró Plenum tube resting on bark and moss with water drops

Plenum

Permanent color

Adaró Liquid Shades demi-permanent color bottles

Liquid Shades

Demi-permanent color

Adaró Wonderblonde bleaching powder tins and cool developers

Wonderblonde

Professional lightening

Order samples.

Try Adaró with your team before you buy wholesale. Sample purchases are credited toward your first wholesale order.

Request samples

What you get

Exclusive territory rightsExclusivity for qualified partners
Volume-based wholesale pricingVolume-based wholesale terms
Expert-led professional educationTraining in Italy and the U.S.

Benefits depend on qualification, availability and agreed terms.

Color results.

Finished color from Adaró formulas.

Long copper hair color, back viewGolden blonde wavesLong golden blonde hair colorFinished brunette waves being styledBrunette waves with golden highlightsCopper hair color with a braidBrunette waves with soft highlightsDark hair, before and afterBlonde hair, before and after
Get the catalog

Adaró Academy

Strengthen your team’s technical skills with training from Adaró’s expert Italian stylists.

Professional education

Develop color techniques and product knowledge through classes for beginner and advanced stylists.

Training in Italy

Travel to Italy for hands-on training with the Adaró education team.

Salon support

Access classes in Italy and the U.S., plus technical guidance for your team and salon partners.

Factory visit

Visit Adaró’s production facilities in Italy to learn how our professional hair color is developed and manufactured.

Training and visits are arranged with our team and are subject to availability. Contact us for dates, participation details, and costs.

Stylist squeezing Plenum color into an Adaró bowl at a training classEducator blow-drying a model during an Adaró Academy classAdaró educators presenting to a seated classAdaró color brush and bowl at a classStylist mixing lightener in an Adaró bowl

Have questions about partnering with Adaró?

Let’s talk about your territory, product selection, samples, or professional education.

Talk to our team